B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- app retention rate for news apps (2012)
News apps have a 44% retention rate, defined as users opening the app 11 or more times.
- Retention is defined by the study as opening an app 11 or more times
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Localytics
Primary
Tier A
http://www.zco.com/articles/author/laurel-devoto ↗
Source Article
Laurel Devoto
Original Research
Localytics
· Original study ↗
Methodology
Localytics app loyalty study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 | 44% | |
| 2012 (current) | 44% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
news apps: 44% app retention rate. Source: Localytics (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/news-app-retention-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/news-app-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- app retention rate for news apps<br><small>Source: Localytics (2012) · <a href="https://lighthousedata.io/data/news-app-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.