B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- app retention rate for downloaded mobile apps (2011)
Only 26% of downloaded mobile apps are used more than once.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Localytics
Primary
Tier B
http://www.tensoft.com/blog/post/2012/06/25/Mobile-Apps-What-Are-They-Good-For.aspx ↗
Source Article
Original Research
Localytics
· Original study ↗
Methodology
Mobile metrics study by Localytics, cited via CNN Tech article
Methodology documented
Segmentation
IndustryMobile
Channelcontent
Cite this stat
Plain Text
downloaded mobile apps: 26% app retention rate. Source: Localytics (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-apps-used-more-than-once-localytics
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-apps-used-more-than-once-localytics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- app retention rate for downloaded mobile apps<br><small>Source: Localytics (2011) · <a href="https://lighthousedata.io/data/mobile-apps-used-more-than-once-localytics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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