B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- app retention rate for News apps (2011)
44% of users opened news apps 11 or more times, giving news apps the highest retention rate of any app type.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Localytics
Primary
Tier B
http://www.zco.com/articles/app-retention-rates-higher-on-ios.html ↗
Source Article
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Original Research
Localytics
· Original study ↗
Methodology
Localytics study; highest retention of any app category
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 (current) | 44% | |
| 2012 | 44% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
News apps: 44% app retention rate. Source: Localytics (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/news-app-retention-rate-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/news-app-retention-rate-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- app retention rate for News apps<br><small>Source: Localytics (2011) · <a href="https://lighthousedata.io/data/news-app-retention-rate-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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