B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- app retention rate for iOS users (Q3 2011)
iOS users open 35% of their apps 11 or more times.
- Did not distinguish between free and paid apps
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
Q3 2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Localytics
Primary
Tier B
http://www.zco.com/articles/app-retention-rates-higher-on-ios.html ↗
Source Article
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Original Research
Localytics
· Original study ↗
Methodology
Localytics study of app opening behavior; apps opened 11+ times counted as retained
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iOS users: 35% app retention rate. Source: Localytics (Q3 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-app-loyalty-11plus-opens-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-app-loyalty-11plus-opens-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- app retention rate for iOS users<br><small>Source: Localytics (Q3 2011) · <a href="https://lighthousedata.io/data/ios-app-loyalty-11plus-opens-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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