B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- click through rate difference for Long-tail keyword searches vs generic searches (2020)
Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.
- Reported as a range of 3% to 5% higher
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Impact
Primary
Tier C
https://think3.co.uk/blog/how-to-do-keyword-research/ ↗
Source Article
How To Do Keyword Research? | think3
How To Do Keyword Research?
17th Nov 2020
Keyword research is an important aspect of any SEO marketing strategy, along with Creating Content and Link Building.
Following on from our recent blog, The Beginners Guide to SEO and PPC Marketing in 2020, we are going to delve deeper into the world of Keyw…
Original Research
Impact
· Original study ↗
Methodology
Range 3%-5% reported; midpoint used. Research cited from Impact via think3 blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Long-tail keyword searches vs generic searches: 3% click through rate difference. Source: Impact (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/long-tail-keyword-ctr-boost
HTML Embed
<blockquote cite="https://lighthousedata.io/data/long-tail-keyword-ctr-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- click through rate difference for Long-tail keyword searches vs generic searches<br><small>Source: Impact (2020) · <a href="https://lighthousedata.io/data/long-tail-keyword-ctr-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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