B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39.2%
39.2% -- click through rate difference for websites with cannibalized keywords (2022)
Websites with cannibalized keywords had 39.2% lower average click-through rates (CTRs) than those without.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39.2%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Moz
Primary
Tier C
https://linchpinseo.com/blog/seo-keyword-cannibalization/ ↗
Source Article
Linchpin SEO : What Is SEO Keyword Cannibalization and How To Eliminate It
Search Engine Optimization, or SEO as it’s commonly known, is a pivotal facet of digital marketing in today’s increasingly online world. At its core, SEO is about understanding and catering to search engines’ algorithms to rank websites. By optimizing content with the right keywords, businesses can …
Original Research
Moz
· Original study ↗
Methodology
Study by Moz, cited secondhand by Linchpin SEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
websites with cannibalized keywords: 39.2% click through rate difference. Source: Moz (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cannibalized-keywords-ctr-lower-moz-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cannibalized-keywords-ctr-lower-moz-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.2%</strong> -- click through rate difference for websites with cannibalized keywords<br><small>Source: Moz (2022) · <a href="https://lighthousedata.io/data/cannibalized-keywords-ctr-lower-moz-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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