B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- click through rate difference for PPC ads with strong call to action (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://ppcgrowthstudio.com/ppc-power-in-2026-strategies-case-studies/ ↗
Source Article
PPC Strategies 2026: Tactics for Paid Acquisition Teams
Understanding the Power of PPC in 2026
Pay-per-click (PPC) advertising remains a cornerstone of digital marketing in 2026, offering businesses immediate visibility and targeted reach. Understanding the fundamentals of PPC, especially across diverse platforms, is essential for achieving marketing suc…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to HubSpot 2025 study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PPC ads with strong call to action: 20% click through rate difference. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cta-ads-higher-ctr-2025
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<blockquote cite="https://lighthousedata.io/data/cta-ads-higher-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate difference for PPC ads with strong call to action<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/cta-ads-higher-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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