B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.18%
0.18% -- click through rate difference for AI Overview cited vs uncited conditions (Q3 2025)
In Q3 2025, search results where an AI Overview appeared and cited the brand had a 0.18-percentage-point higher average organic CTR compared to when the brand was not cited.
- Observational study; does not establish causality
- Limited to 3,119 informational and educational queries from 42 client organizations
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.18%
Unit
Percentage
Data Vintage
Q3 2025
Entity
Sample Size
3,119
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://intelliminds.ai/blog/seo-content-roi/ ↗
Source Article
SEO Content ROI: The Proven Growth Strategy for Brands
SEO content ROI goes sideways when teams treat rankings as the win and ignore labor, refresh work, and the long sales path. That mistake gets expensive fast.
What matters is knowing which content brings revenue, which pages only assist, and where the payback actually shows up. Good programs need bet…
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive observational study; correlation, not causation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI Overview cited vs uncited conditions: 0.18% click through rate difference. Source: Seer Interactive (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-gap-cited-vs-uncited-0-18pp
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<blockquote cite="https://lighthousedata.io/data/ctr-gap-cited-vs-uncited-0-18pp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.18%</strong> -- click through rate difference for AI Overview cited vs uncited conditions<br><small>Source: Seer Interactive (Q3 2025) · <a href="https://lighthousedata.io/data/ctr-gap-cited-vs-uncited-0-18pp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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