B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- click through rate difference for Gutenberg vs Divi pages (2026)
Pages built with Gutenberg had a 15% higher click-through rate (CTR) compared to pages built with Divi.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://novaandmore.com/blog/wordpress-page-builders-showdown-divi-vs-elementor-vs-gutenberg/ ↗
Source Article
WordPress Page Builders: Divi vs Elementor vs Gutenberg | Nova & More
Updated April 2026
Introduction
Did you know that slow page builders can increase bounce rates by 50%? (Source: Google Core Web Vitals Report, 2026). Choosing the right WordPress page builder is crucial for performance, SEO, and user experience.
In this comprehensive comparison, we analyze Divi, Ele…
Original Research
HubSpot
· Original study ↗
Methodology
A/B tests cited from HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gutenberg vs Divi pages: 15% click through rate difference. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gutenberg-vs-divi-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gutenberg-vs-divi-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate difference for Gutenberg vs Divi pages<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/gutenberg-vs-divi-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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