B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- click through rate difference for Amazon mobile vs desktop ads (2026)
Mobile devices show roughly 15% higher CTR than desktop on Amazon.
- roughly 15% higher
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sequence Commerce
Primary
Tier C
https://ezcommerce.us/blog/how-to-diagnose-low-click-through-rate-on-amazon ↗
Source Article
How to Diagnose Low Click Through Rate on Amazon: 2026
How to Diagnose Low Click Through Rate on Amazon: 2026
TL;DR
Low click through rate on Amazon is a symptom, not a diagnosis. Before changing your main image or slashing prices, you need to figure out why your CTR is low by pulling the right reports, comparing against format-specific benchmarks, and …
Original Research
Sequence Commerce
· Original study ↗
Methodology
Per Sequence Commerce, cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon mobile vs desktop ads: 15% click through rate difference. Source: Sequence Commerce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-mobile-vs-desktop-ctr-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-mobile-vs-desktop-ctr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate difference for Amazon mobile vs desktop ads<br><small>Source: Sequence Commerce (2026) · <a href="https://lighthousedata.io/data/amazon-mobile-vs-desktop-ctr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.