B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- click through rate difference for SMS marketing vs email marketing (2025)
The average click-through rate for SMS is 15% higher than the average email CTR.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
live-mobile-commons.pantheonsite.io
Primary
Tier C
https://live-mobile-commons.pantheonsite.io/resources/blog/how-to-start-a-customer-loyalty-program-p… ↗
Source Article
How to Start a Customer Loyalty Program Plus 7 Reward Examples | Mobile Commons
8 minute read
Most businesses are interested in making money (shocking, I know). However, some businesses are wasting money without even knowing it. When it comes to spending your marketing dollars, are you sure you’re investing it towards the right mission?
It costs 5x more to acquire a new custome…
Original Research
live-mobile-commons.pantheonsite.io
· Original study ↗
Methodology
Implies average email CTR of ~4%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing vs email marketing: 15% click through rate difference. Source: live-mobile-commons.pantheonsite.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-ctr-15-points-above-email
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-ctr-15-points-above-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate difference for SMS marketing vs email marketing<br><small>Source: live-mobile-commons.pantheonsite.io (2025) · <a href="https://lighthousedata.io/data/sms-ctr-15-points-above-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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