B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- click through rate difference for non-targeted marketing emails (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kamreno.com
Primary
Tier C
https://kamreno.com/the-power-of-segmenting-your-audience-for-marketing-success/ ↗
Source Article
The Power of Segmenting Your Audience for Marketing Success Kamreno - Kamreno Full Service Marketing Communications Agency
Understanding your audience is one of the foundations of effective marketing. In a world inundated with messages, it’s crucial that you know exactly who you’re talking to and what they want. That’s where audience segmentation comes in. It can truly elevate your business’ marketing efforts from good …
Original Research
kamreno.com
· Original study ↗
Methodology
Cited research on email segmentation; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
non-targeted marketing emails: 50% click through rate difference. Source: kamreno.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-email-ctr-lower-untargeted
HTML Embed
<blockquote cite="https://lighthousedata.io/data/segmented-email-ctr-lower-untargeted" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click through rate difference for non-targeted marketing emails<br><small>Source: kamreno.com (2025) · <a href="https://lighthousedata.io/data/segmented-email-ctr-lower-untargeted" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.