B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

11%

11% -- click through rate difference for Faherty Brand (Q1 2026)

Name: Click Through Rate Difference Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-03

Q1 2026 · AdTimes

In a side-by-side test for Faherty Brand, Gemini-generated assets outperformed in-house creative on CTR by 11 percent.

Side-by-side comparison between Gemini-generated assets and in-house creative team

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Attribution: AdTimes View source

Lighthouse Research Team

Last verified: 2026-09-03 · How we verify data →

Source verified Evidence graded

Value

11%

Unit

Percentage

Data Vintage

Q1 2026

Entity

Faherty Brand

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AdTimes Primary Tier C

https://ad-times.com/googles-gemini-for-ads-in-2026-power-promises-and-real-limits/ ↗

Confidence: 48/100 Vintage: Q1 2026 Channel: Common Crawl

Source Article

Google's Gemini for Ads in 2026: Power, Promises, and Real Limits

Original Research

AdTimes · Original study ↗

Methodology

Gemini-generated assets versus in-house creative team. Gemini won on CTR by 11 percent.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Faherty Brand: 11% click through rate difference. Source: AdTimes (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gemini_ctr_comparison_faherty_brand

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<blockquote cite="https://lighthousedata.io/data/gemini_ctr_comparison_faherty_brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- click through rate difference for Faherty Brand<br><small>Source: AdTimes (Q1 2026) · <a href="https://lighthousedata.io/data/gemini_ctr_comparison_faherty_brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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