B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- click through rate difference for Email campaigns with images vs without images (2013)
Email campaigns with images had a 42% higher click-through rate compared to campaigns without images.
- Subset of campaigns sent on behalf of Vero customers across a range of formats and industries
- True images only (tracking pixels excluded)
- Focuses on campaigns with 3 or fewer unique links
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vero
Primary
Tier A
http://blog.getvero.com/page/2/ ↗
Source Article
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Original Research
Vero
· Original study ↗
Methodology
Vero analysis of over 5,000 campaigns; true images only (tracking pixels excluded); most notable for campaigns with 3 or fewer unique links
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns with images vs without images: 42% click through rate difference. Source: Vero (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-images-ctr-increase-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-images-ctr-increase-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- click through rate difference for Email campaigns with images vs without images<br><small>Source: Vero (2013) · <a href="https://lighthousedata.io/data/email-images-ctr-increase-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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