Ecommerce Penetration Rate
Statistics & Benchmarks

Verified ecommerce penetration rate data across 2 regions. Sourced from primary research and validated with evidence grading.

7 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

6 stats
global fashion e-commerce Retail
36.000000%
Percentage 2025
South Korea e-commerce sector marketing
30.000000%
Percentage 2024
France e-commerce penetration
25.000000%
Percentage 2025
Africa e-commerce sector marketing
13.000000%
Percentage 2021
UK e-commerce market
84.000000%
Percentage 2023
Latin America marketing
10.000000%
Percentage 2020

US Region

1 stat
US retail sales Retail
21.300000%
Percentage 2020

Compare Ecommerce Penetration Rate Across Regions

See how ecommerce penetration rate benchmarks differ by geography in a single side-by-side view.

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