B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
13%
13% -- ecommerce penetration rate for Africa e-commerce sector (2021)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
African Fashion Startup Maka Draws Investor Confidence with $2.65M Pre-Seed Funding
Maka, the African fashion and beauty e-commerce platform, recently secured a $2.65 million pre-seed funding round. The primary contributors to this round were Pan-African venture capital firms, 4DX Ventures and Janngo Capital, with additional support from Palm Drive Capital, angel investor Jonathan …
Methodology
Cited by investors in article; original source not named. Range context: 13% in 2017 rising to 28% in 2021.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Africa e-commerce sector: 13% ecommerce penetration rate. Source: (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/africa-ecommerce-penetration-2021
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<blockquote cite="https://lighthousedata.io/data/africa-ecommerce-penetration-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- ecommerce penetration rate for Africa e-commerce sector<br><small>Source: (2021) · <a href="https://lighthousedata.io/data/africa-ecommerce-penetration-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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