B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16.1%
16.1% -- ecommerce penetration rate for US retail ecommerce (2025)
US retail ecommerce penetration was 16.1% of total retail sales in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://backtofrontshow.com/affiliate-marketing-statistics ↗
Source Article
Affiliate Marketing Statistics 2026: Market Size, Earnings and Growth Trends
Affiliate marketing statistics for 2026 point to a channel that keeps growing faster than most other parts of digital marketing. US affiliate spend is on pace to hit $13.81 billion in 2026, up 11.3% from $12.42 billion in 2025, and that spend is expected to influence around $241 billion in US ecomme…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail ecommerce: 16.1% ecommerce penetration rate. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-retail-ecommerce-penetration-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-retail-ecommerce-penetration-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.1%</strong> -- ecommerce penetration rate for US retail ecommerce<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/us-retail-ecommerce-penetration-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.