B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- ecommerce penetration rate for South Korea e-commerce sector (2024)
E-commerce penetration in South Korea is over 30%.
- Source states penetration is 'already over 30%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Coupang
Primary
Tier C
https://www.stockmarketnerd.com/coupang-cpng-q4-2024-earnings-review/ ↗
Source Article
Coupang (CPNG) Q4 2024 Earnings Review
a. Coupang 101
Coupang is an e-commerce and logistics giant in Korea. It’s quickly expanding into food delivery, entertainment, financial services and also Taiwan. The company “exists to deliver new moments of wow for customers,” which is why its membership program is called “Wow.” Coupang’s “produc…
Original Research
Coupang
· Original study ↗
Methodology
Analyst-cited figure from earnings commentary; approximate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
South Korea e-commerce sector: 30% ecommerce penetration rate. Source: Coupang (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/korea-ecommerce-penetration-2024
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<blockquote cite="https://lighthousedata.io/data/korea-ecommerce-penetration-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ecommerce penetration rate for South Korea e-commerce sector<br><small>Source: Coupang (2024) · <a href="https://lighthousedata.io/data/korea-ecommerce-penetration-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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