B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21.3%
21.3% -- ecommerce penetration rate for US retail sales (2020)
Ecommerce penetration of total US retail sales reached 21.3% in 2020 according to Digital Commerce 360 estimates.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21.3%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Digital Commerce 360
Primary
Tier B
https://vetrinalive.com/es/blog/6-good-reasons-to-have-an-online-store/ ↗
Source Article
6 good reasons to have an online store – Vetrina Live
During the coronavirus lockdown in 2020 we saw all businesses close for several months and many never reopened. In that period, the interest in e-commerce and how to bring a business online reached records, an indication of how the desire to do business cannot be stopped by a lowered shutter.
Many o…
Original Research
Digital Commerce 360
· Original study ↗
Methodology
Digital Commerce 360 estimates
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelcontent
Cite this stat
Plain Text
US retail sales: 21.3% ecommerce penetration rate. Source: Digital Commerce 360 (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ecommerce-penetration-2020-213pct
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<blockquote cite="https://lighthousedata.io/data/us-ecommerce-penetration-2020-213pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.3%</strong> -- ecommerce penetration rate for US retail sales<br><small>Source: Digital Commerce 360 (2020) · <a href="https://lighthousedata.io/data/us-ecommerce-penetration-2020-213pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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