B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- ecommerce penetration rate for UK e-commerce market (2023)
84 percent of Britons are expected to make at least one purchase of a new physical item online.
- Defined as making at least one purchase of a new physical item on the Internet
- Based on estimates from Statista Market Insights
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Lighthouse Research Team
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
35
Freshness
80
Source
Statista Market Insights
Primary
Tier A
https://www.statista.com/chart/24022/e-commerce-penetration-rates/?ref=upstract.com ↗
Source Article
Infographic: E-Commerce Still Has Customers to Win
The United States and the United Kingdom may be two of the most advanced e-commerce markets in the world, but even there, online shopping still hasn’t reached everyone. This year, 84 percent of Britons and 87 percent of Americans are expected to make at least one purchase of a new physical item on t…
Original Research
Statista Market Insights
· Original study ↗
Methodology
Estimates from Statista Market Insights
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK e-commerce market: 84% ecommerce penetration rate. Source: Statista Market Insights (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ecommerce-penetration-2023
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<blockquote cite="https://lighthousedata.io/data/uk-ecommerce-penetration-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- ecommerce penetration rate for UK e-commerce market<br><small>Source: Statista Market Insights (2023) · <a href="https://lighthousedata.io/data/uk-ecommerce-penetration-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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