Day 1 App Retention Rate
Statistics & Benchmarks

Verified day 1 app retention rate data across 1 regions. Sourced from primary research and validated with evidence grading.

10 data points · 1 regions · Updated 2026-10-02

Compare by Region

Global Region

10 stats
global consumer mobile apps mobile_marketing
26.000000%
Percentage 2025
Hyper-casual mobile games marketing
28.000000%
Percentage 2026
Strategy/RPG mobile games marketing
38.000000%
Percentage 2026
Mobile apps (cross-industry) marketing
23.800000%
Percentage 2026
North America mobile apps marketing
23.000000%
Percentage 2025
global mobile apps marketing
26.000000%
Percentage 2025
Mobile apps (cross-industry) marketing
25.300000%
Percentage 2024
Android apps marketing
23.010000%
Percentage 2023
mobile apps (OneSignal benchmarks) marketing
28.290000%
Percentage 2024
iOS apps marketing
23.900000%
Percentage 2024

Compare Day 1 App Retention Rate Across Regions

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