B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28.29%
28.29% -- day 1 app retention rate for mobile apps (OneSignal benchmarks) (2024)
OneSignal's 2024 mobile app benchmarks show a Day 1 retention rate of 28.29% across categories.
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Lighthouse Research Team
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Evidence graded
Value
28.29%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OneSignal
Primary
Tier B
https://passion.io/blog/mobile-app-vs-web-app-coaching-business-retention ↗
Source Article
Mobile App vs. Web: What's better for coaching business retention?
Mobile App vs. Web: What's better for coaching business retention?
Apps retain and engage better than mobile web. Benchmarks: ~25% Day 1, 10–15% Day 7, 5–6% Day 30 (education ~2–3%). Passion apps add push, deep links, community, challenges, and offline to lift retention. Plan for fees: 3.9% PassionP…
Original Research
OneSignal
· Original study ↗
Methodology
OneSignal mobile app benchmarks 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps (OneSignal benchmarks): 28.29% day 1 app retention rate. Source: OneSignal (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/onesignal-day1-retention-28-29
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<blockquote cite="https://lighthousedata.io/data/onesignal-day1-retention-28-29" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.29%</strong> -- day 1 app retention rate for mobile apps (OneSignal benchmarks)<br><small>Source: OneSignal (2024) · <a href="https://lighthousedata.io/data/onesignal-day1-retention-28-29" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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