B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26%
26% -- day 1 app retention rate for global mobile apps (2025)
Global mobile app retention rate drops to 26% on day 1 post-install.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Atropos Digital
Primary
Tier C
https://www.atroposdigital.com/blog/aso-vs-seo ↗
Source Article
ASO vs SEO: The Differences Between Website & App Optimization
ASO vs SEO: The Differences Between Website & App Optimization
What’s ASO? In short, ASO is like SEO for app stores. You need App Store Optimization (ASO) to optimize your app listing so that it appears high in searches on Google Play, Apple App Store, and other mobile app stores, such as Samsung Ga…
Original Research
Atropos Digital
· Original study ↗
Methodology
Industry statistics cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global mobile apps: 26% day 1 app retention rate. Source: Atropos Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-app-retention-day-1
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<blockquote cite="https://lighthousedata.io/data/global-app-retention-day-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- day 1 app retention rate for global mobile apps<br><small>Source: Atropos Digital (2025) · <a href="https://lighthousedata.io/data/global-app-retention-day-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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