B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25.3%
25.3% -- day 1 app retention rate for Mobile apps (cross-industry) (2024)
Cross-industry mobile apps had an average Day 1 retention rate of 25.3% in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25.3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appalize
Primary
Tier B
https://www.appalize.com/no/blog/mobile-trends/app-retention-rate-benchmarks-by-category-in-2026 ↗
Source Article
App Retention Rate Benchmarks by Category in 2026
Original Research
Appalize
· Original study ↗
Methodology
Benchmark comparison table
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 25.3% | |
| 2026 | 23.8% | -5.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps (cross-industry): 25.3% day 1 app retention rate. Source: Appalize (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-day1-retention-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-day1-retention-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25.3%</strong> -- day 1 app retention rate for Mobile apps (cross-industry)<br><small>Source: Appalize (2024) · <a href="https://lighthousedata.io/data/app-day1-retention-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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