B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- day 1 app retention rate for North America mobile apps (2025)
In North America, mobile apps average near a 23% Day 1 retention rate according to the Adjust retention guide.
- Reported as 'near 23%'
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Lighthouse Research Team
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Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier B
https://passion.io/blog/mobile-app-vs-web-app-coaching-business-retention ↗
Source Article
Mobile App vs. Web: What's better for coaching business retention?
Mobile App vs. Web: What's better for coaching business retention?
Apps retain and engage better than mobile web. Benchmarks: ~25% Day 1, 10–15% Day 7, 5–6% Day 30 (education ~2–3%). Passion apps add push, deep links, community, challenges, and offline to lift retention. Plan for fees: 3.9% PassionP…
Original Research
Adjust
· Original study ↗
Methodology
Cited from Adjust retention guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
North America mobile apps: 23% day 1 app retention rate. Source: Adjust (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adjust-north-america-day1-retention-23
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<blockquote cite="https://lighthousedata.io/data/adjust-north-america-day1-retention-23" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- day 1 app retention rate for North America mobile apps<br><small>Source: Adjust (2025) · <a href="https://lighthousedata.io/data/adjust-north-america-day1-retention-23" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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