B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23.9%
23.9% -- day 1 app retention rate for iOS apps (2024)
On iOS, the average Day 1 app retention rate is 23.9%.
- Secondary benchmark aggregation, original primary source not specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Keewano
Primary
Tier C
https://keewano.com/blog/retention-rate-apps-how-to-improve/ ↗
Source Article
Retention Rate In Apps: How to Improve It | Blog | Keewano
Struggling to keep those new users on your app? We get it. Seeing all your hard work unravel in days with a low retention rate must be infuriating.
But by analyzing this key metric and highlighting key issues, you can turn things around. Maybe your app has too many overwhelming ads. Or maybe you nee…
Original Research
Keewano
· Original study ↗
Methodology
Industry benchmark cited in blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iOS apps: 23.9% day 1 app retention rate. Source: Keewano (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ios-day1-retention-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ios-day1-retention-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.9%</strong> -- day 1 app retention rate for iOS apps<br><small>Source: Keewano (2024) · <a href="https://lighthousedata.io/data/ios-day1-retention-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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