B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23.01%
23.01% -- day 1 app retention rate for Android apps (2023)
The Day 1 app retention rate on Android devices is 23.01%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23.01%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
magenative.com
Primary
Tier C
https://magenative.com/blog/app-retention-strategies/ ↗
Source Article
How To Use Mobile App Retention Strategies To Win Loyal Customers in 2023?
A mobile app is developed to ease users’ lives and get maximum usage from them. But in case the app lacks the delight factor, it may struggle to create interest among its users. At present, gamification, personalized deals, etc., are some of the masterstrokes app-makers take, which result in more or…
Original Research
magenative.com
· Original study ↗
Methodology
Retention benchmark table, source unspecified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Android apps: 23.01% day 1 app retention rate. Source: magenative.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/android-day1-retention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/android-day1-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.01%</strong> -- day 1 app retention rate for Android apps<br><small>Source: magenative.com (2023) · <a href="https://lighthousedata.io/data/android-day1-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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