Brand Loyalty Rate
Statistics & Benchmarks

Verified brand loyalty rate data across 3 regions. Sourced from primary research and validated with evidence grading.

70 data points · 3 regions · Updated 2026-10-02

Compare by Region

US Region

3 stats
Americans who follow brands on social media social_media_marketing,media_entertainment
53.000000%
Percentage 2026
Gen Z consumers Education
66.000000%
Percentage 2025
32.000000%
Percentage 2026

Global Region

55 stats
Samsung Retail
77.000000%
Percentage 2026
36.000000%
Percentage 2025
Laundry Products marketing
47.710000%
Percentage 2026
Dog Food marketing
31.030000%
Percentage 2026
Tires marketing
41.710000%
Percentage 2026
Diapers marketing
32.430000%
Percentage 2026
Milk marketing
46.700000%
Percentage 2026
Automobiles/Trucks marketing
52.490000%
Percentage 2026
Gasoline marketing
49.300000%
Percentage 2026
Coffee marketing
48.700000%
Percentage 2026
Hunting Equipment marketing
18.470000%
Percentage 2026
Power Tools marketing
38.530000%
Percentage 2026
51.900000%
Percentage 2026
Peanut Butter marketing
43.810000%
Percentage 2026
Baby Food marketing
36.930000%
Percentage 2026
Sweeteners marketing
33.430000%
Percentage 2026
Vacuum Cleaners marketing
29.650000%
Percentage 2026
Software marketing
30.240000%
Percentage 2026
Hair Products marketing
50.100000%
Percentage 2026
28.940000%
Percentage 2026
Bubble Gum marketing
18.460000%
Percentage 2026
Canned Goods marketing
43.010000%
Percentage 2026
54.090000%
Percentage 2026
Furniture marketing
33.430000%
Percentage 2026
Insurance finance
52.490000%
Percentage 2026
Beer marketing
38.120000%
Percentage 2026
TV's and VCR's marketing
48.500000%
Percentage 2026
Jewelry marketing
26.450000%
Percentage 2026
Toilet Paper marketing
46.410000%
Percentage 2026
Hand/Body Lotion marketing
43.510000%
Percentage 2026
Lawn Products marketing
36.330000%
Percentage 2026
Snacks/Chips marketing
41.210000%
Percentage 2026
Major Appliances marketing
51.200000%
Percentage 2026
Shoes marketing
42.410000%
Percentage 2026
Mayonnaise marketing
47.600000%
Percentage 2026
31.540000%
Percentage 2026
Tea marketing
42.620000%
Percentage 2026
Cigarettes marketing
38.020000%
Percentage 2026
Meats marketing
41.220000%
Percentage 2026
Underware marketing
35.730000%
Percentage 2026
Household Cleaners marketing
43.320000%
Percentage 2026
19.960000%
Percentage 2026
Paint marketing
33.130000%
Percentage 2026
Mattresses marketing
38.530000%
Percentage 2026
Soft Drinks marketing
59.180000%
Percentage 2026
Ice Cream marketing
40.920000%
Percentage 2026
Film marketing
43.120000%
Percentage 2026
Bath Soap marketing
53.890000%
Percentage 2026
Cereal marketing
43.810000%
Percentage 2026
US consumers marketing
80.000000%
Percentage 2025
Hispanic consumers marketing
56.000000%
Percentage 2025
76.000000%
Percentage 2026
47.000000%
Percentage 2024
APJ consumers marketing
91.000000%
Percentage 2023
80.000000%
Percentage 2020

North America Region

2 stats
Apparel Retail
37.030000%
Percentage 2026
Coffee Makers Retail
31.440000%
Percentage 2026

Compare Brand Loyalty Rate Across Regions

See how brand loyalty rate benchmarks differ by geography in a single side-by-side view.

View Comparison