B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- brand loyalty rate for Gen Z consumers (2025)
66% of Gen Z consumers state that they remain loyal to brands they like for a long time.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SheerID
Primary
Tier B
https://evolvez.co/blog/the-college-market-why-19-million-students-should-be-at-the-heart-of-your-br… ↗
Source Article
College students represent one of the most powerful - and most overlooked - consumer segments in America. With 19 million enrolled students across the country (National Center for Education Statistics), this demographic offers an extraordinary opportunity for food and beverage brands ready to make l…
Original Research
SheerID
· Original study ↗
Methodology
Cited from SheerID
Methodology documented
Segmentation
IndustryEducation
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Gen Z consumers: 66% brand loyalty rate. Source: SheerID (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-brand-loyalty-66-percent
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<blockquote cite="https://lighthousedata.io/data/gen-z-brand-loyalty-66-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- brand loyalty rate for Gen Z consumers<br><small>Source: SheerID (2025) · <a href="https://lighthousedata.io/data/gen-z-brand-loyalty-66-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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