B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- brand loyalty rate for pet food shoppers (2026)
32% of respondents in a Kroger Precision Marketing / 84.51° study are brand-loyal in the pet food category.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kroger Precision Marketing / 84.51°
Primary
Tier A
https://www.krogerprecisionmarketing.com/knowledge-hub/blog/how-to-strengthen-brand-loyalty-with-sho… ↗
Source Article
How to strengthen brand loyalty with shopper insights - Kroger Precision Marketing
In today’s fast-paced retail environment, the two-way street of brand loyalty has many twists and turns. Our research shows that brand loyalty varies across categories and that brand loyalists of all stripes are open to trying new brands. By gaining shopper insights to understand motivations, attitu…
Original Research
Kroger Precision Marketing / 84.51°
· Original study ↗
Methodology
84.51°/Kroger Precision Marketing study of brand loyalty across 16 product categories
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
pet food shoppers: 32% brand loyalty rate. Source: Kroger Precision Marketing / 84.51° (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pet-food-brand-loyalty-32pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pet-food-brand-loyalty-32pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- brand loyalty rate for pet food shoppers<br><small>Source: Kroger Precision Marketing / 84.51° (2026) · <a href="https://lighthousedata.io/data/pet-food-brand-loyalty-32pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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