B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59.18%
59.18% -- brand loyalty rate for Soft Drinks (2026)
In the ARG brand loyalty study, 59.18% of consumers were loyal (33.93% very loyal, 25.25% loyal) to soft drink brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59.18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
America's Research Group
Primary
Tier A
https://americasresearchgroup.com/0a9a8f93fe38e95df40841e12ed5360b/brand_loyalty.html ↗
Source Article
America's Research Group
Original Research
America's Research Group
· Original study ↗
Methodology
ARG brand loyalty study; highest loyalty category
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Soft Drinks: 59.18% brand loyalty rate. Source: America's Research Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/soft-drinks-brand-loyalty-arg
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<blockquote cite="https://lighthousedata.io/data/soft-drinks-brand-loyalty-arg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.18%</strong> -- brand loyalty rate for Soft Drinks<br><small>Source: America's Research Group (2026) · <a href="https://lighthousedata.io/data/soft-drinks-brand-loyalty-arg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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