B
Evidence Grade B
Graded
under review
Safe to Cite
Current
76%
76% -- brand loyalty rate for Canadian grocery shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
navigator.ca
Primary
Tier C
https://www.navigator.ca/what-is-brand-positioning/ ↗
Source Article
What Is Brand Positioning and Why It Matters
What Is Brand Positioning and Why It Matters
Ever feel like your business is just another face in the crowd? It’s a feeling a lot of business owners have, and brand positioning is the answer. It’s all about carving out a specific, unique space you want to own in your customer's mind—that instant gut…
Original Research
navigator.ca
· Original study ↗
Methodology
Consumer research cited without named study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Canadian grocery shoppers: 76% brand loyalty rate. Source: navigator.ca (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/canadians-stick-to-known-brands-grocery-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/canadians-stick-to-known-brands-grocery-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- brand loyalty rate for Canadian grocery shoppers<br><small>Source: navigator.ca (2026) · <a href="https://lighthousedata.io/data/canadians-stick-to-known-brands-grocery-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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