B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40.1%
40.1% -- brand loyalty rate for consumers engaging with brands in online communities (2026)
40.1% of consumers report being more likely to stay loyal to a brand after engaging with it in an online community.
- Secondary citation of ProfileTree's roundup of online community statistics
- Measures self-reported likelihood to stay loyal rather than observed retention/loyalty behavior
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ProfileTree
Primary
Tier C
https://www.bazzly.ai/blog/community-building-strategies ↗
Source Article
10 Community Building Strategies for Founders in 2026
Original Research
ProfileTree
· Original study ↗
Methodology
Cited via ProfileTree roundup of online community statistics; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers engaging with brands in online communities: 40.1% brand loyalty rate. Source: ProfileTree (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/community-engagement-brand-loyalty-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/community-engagement-brand-loyalty-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.1%</strong> -- brand loyalty rate for consumers engaging with brands in online communities<br><small>Source: ProfileTree (2026) · <a href="https://lighthousedata.io/data/community-engagement-brand-loyalty-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.