B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- brand loyalty rate for US consumers (2025)
Over 80% of Americans are loyal to at least one brand, according to research by Capital One.
- The source states 'over 80%' rather than an exact 80%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capital One
Primary
Tier C
https://www.tremendous.com/blog/role-of-emotional-connections-in-loyalty-programs/ ↗
Source Article
The Psychology of Customer Loyalty Programs | Tremendous
Crafting memorable experiences: The role of emotional connections in loyalty programs
By Andrew Littlefield●5 min. read●Jul 28, 2025
Imagine this. It's your first time flying as a newly minted Delta Gold Medallion member, which means you now have Sky Priority status. You have access that means short…
Original Research
Capital One
· Original study ↗
Methodology
Survey research by Capital One, cited by Tremendous blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 80% brand loyalty rate. Source: Capital One (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-loyal-to-at-least-one-brand
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<blockquote cite="https://lighthousedata.io/data/americans-loyal-to-at-least-one-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand loyalty rate for US consumers<br><small>Source: Capital One (2025) · <a href="https://lighthousedata.io/data/americans-loyal-to-at-least-one-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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