B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4
4 -- click through rate multiple for Klaviyo welcome flow emails (2024)
According to Klaviyo, welcome flow emails typically achieve 4 times higher click-through rates compared to standard promotional emails.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier B
https://www.disrupt.co.kr/en/blog-post/the-first-step-to-email-marketing--welcome-flow-strategy-your… ↗
Source Article
The First Step in Email Marketing: Welcome Flow Strategies Your Brand Needs to Know in 2024
The First Step in Email Marketing: Welcome Flow Strategies Your Brand Needs to Know in 2024
March 7, 2024
I am often asked, “How can our brand stay relevant in overseas markets?” When I suggest, “Have you considered email marketing?” I often get a puzzled look and the response, “Does that actually w…
Original Research
Klaviyo
· Original study ↗
Methodology
Compared to standard promotional emails, per Klaviyo
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Klaviyo welcome flow emails: 4 click through rate multiple. Source: Klaviyo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-ctr-4x
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<blockquote cite="https://lighthousedata.io/data/welcome-email-ctr-4x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- click through rate multiple for Klaviyo welcome flow emails<br><small>Source: Klaviyo (2024) · <a href="https://lighthousedata.io/data/welcome-email-ctr-4x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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