B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

3

3 -- click through rate multiple for welcome emails vs regular campaigns (2025)

2025  · kvnmail.com

Welcome emails generate 3x higher click-through rates compared to regular email campaigns according to 2025 industry benchmarks.

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Attribution: kvnmail.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
3
Unit
Multiple
Data Vintage
2025
Entity
welcome emails vs regular campaigns
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
kvnmail.com Primary Tier B
https://kvnmail.com/best-days-times-to-send-emails-in-2025-with-data/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Best Days & Times to Send Emails in 2025 (With Data)
When a new subscriber joins your email list, what’s the first impression they get? It’s your welcome email—and in 2025, that first impression can shape your brand’s entire email marketing performance. Yet many businesses still treat it like an afterthought. Let’s uncover why your welcome email isn’t…
Original Research
kvnmail.com · Original study ↗

Multiplier vs regular email campaigns, from industry benchmarks cited by source

Methodology documented
Industrymarketing
Plain Text
welcome emails vs regular campaigns: 3 click through rate multiple. Source: kvnmail.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-ctr-3x-2025
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<blockquote cite="https://lighthousedata.io/data/welcome-email-ctr-3x-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- click through rate multiple for welcome emails vs regular campaigns<br><small>Source: kvnmail.com (2025) · <a href="https://lighthousedata.io/data/welcome-email-ctr-3x-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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