B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8
8 -- click through rate multiple for Brands using personalized videos (vs. standard outbound email campaigns) (2021)
Brands using personalized videos saw an 8X improvement in click-through rates compared to standard outbound email campaigns.
- Original research study/source is not specified in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8
Unit
Multiple
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialbee.io
Primary
Tier C
https://socialbee.io/humanize-your-marketing-with-personalized-videos/ ↗
Source Article
How to Humanize Your Marketing with Personalized Videos: A Detailed Guide | SocialBee
How to Humanize Your Marketing with Personalized Videos: A Detailed Guide
Homepage » Blog | Social Media Marketing Articles » How to Humanize Your Marketing with Personalized Videos: A Detailed Guide
- March 29, 2021
- 16:46
People love watching videos, be it for entertainment, learning about a prod…
Original Research
socialbee.io
· Original study ↗
Methodology
8X improvement in click-through rates compared to standard outbound email campaigns; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using personalized videos (vs. standard outbound email campaigns): 8 click through rate multiple. Source: socialbee.io (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-video-ctr-improvement-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-video-ctr-improvement-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8</strong> -- click through rate multiple for Brands using personalized videos (vs. standard outbound email campaigns)<br><small>Source: socialbee.io (2021) · <a href="https://lighthousedata.io/data/personalized-video-ctr-improvement-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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