B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4
4 -- click through rate multiple for UGC-based marketing content vs brand content ads (2023)
Click-through rates for UGC-based marketing content are 4 times greater than those for brand content ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EveryoneSocial
Primary
Tier C
https://smaily.com/how-to-use-user-generated-content-in-email-marketing/ ↗
Source Article
How to Use User-Generated Content in Email Marketing
In order to establish a more meaningful connection with their audience, many marketers are searching for a new strategy. User-generated content might be exactly what you’re looking for.
User-generated content (UGC) provides brands with a wonderful opportunity to market their goods and services while…
Original Research
EveryoneSocial
· Original study ↗
Methodology
UGC analytics study from EveryoneSocial cited by Smaily; relative multiple of click-through rates vs brand content ads, absolute CTR baseline not provided.
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleContent Marketer
Channelemail
Cite this stat
Plain Text
UGC-based marketing content vs brand content ads: 4 click through rate multiple. Source: EveryoneSocial (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-content-ctr-multiple-vs-brand-ads
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<blockquote cite="https://lighthousedata.io/data/ugc-content-ctr-multiple-vs-brand-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- click through rate multiple for UGC-based marketing content vs brand content ads<br><small>Source: EveryoneSocial (2023) · <a href="https://lighthousedata.io/data/ugc-content-ctr-multiple-vs-brand-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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