B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
5
5 -- click through rate multiple for Welcome emails (2022)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
5
Unit
Multiple
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Chapter 7 - How To Increase Your Open Rate and CTR - Email Mastery
Chapter 7 – Tips for Increasing your Open Rate and Click-through Rate
Two of the most important metrics that you’ll track on your email marketing journey are open rate and click-through rate.
Think about it — if your subscribers never open your emails, if they never click to look at your content or …
Methodology
Relative comparison vs typical marketing emails; no original study attributed in the source article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Welcome emails: 5 click through rate multiple. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/welcome-email-clicks-5x
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<blockquote cite="https://lighthousedata.io/data/welcome-email-clicks-5x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- click through rate multiple for Welcome emails<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/welcome-email-clicks-5x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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