B
Evidence Grade B
Graded
under review
Safe to Cite
Current
7
7 -- click through rate multiple for Toyota Roadshow zip-code-personalized emails (Toyota) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ATMT Digital
Primary
Tier A
https://atmt.digital/cs-toyota?hsLang=en ↗
Source Article
Case Study | Toyota
77
%
50
%
7
x
Toyota is thriving, and so is its digital communication. However, we discovered one brake in marketing. The untapped potential of e-mailing and the Salesforce tool that Toyota uses for mailings. So we approached the client with a performance strategy, revitalized the client's database,…
Original Research
ATMT Digital
· Original study ↗
Methodology
Emails segmented by zip code and personalized by Roadshow arrival timing achieved a CTR 7 times the campaign average; the absolute baseline average CTR value is not stated in the source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Toyota Roadshow zip-code-personalized emails (Toyota): 7 click through rate multiple. Source: ATMT Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/toyota-roadshow-email-ctr-7x-average
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<blockquote cite="https://lighthousedata.io/data/toyota-roadshow-email-ctr-7x-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7</strong> -- click through rate multiple for Toyota Roadshow zip-code-personalized emails (Toyota)<br><small>Source: ATMT Digital (2026) · <a href="https://lighthousedata.io/data/toyota-roadshow-email-ctr-7x-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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