B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
31%
31% -- sms click through rate for Vinoteket SMS campaigns using Sift Lab AI target groups (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Sift Lab
Primary
Tier A
https://www.siftlab.com/success-story-vinoteket ↗
Source Article
Increased sales and improved profitability with the help of AI
We had the opportunity to sit down with Kristian Kull, the Marketing and Sales Manager of Vinoteket, where we discussed wine and e-commerce. Kristian shares his extensive experience at Vinoteket and how they have transitioned from being an “analog” company to becoming a pure e-commerce entity with a…
Original Research
Sift Lab
· Original study ↗
Methodology
Self-reported peak CTR; compared to 23% CTR with Vinoteket's manually created segments; case study undated, vintage approximated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vinoteket SMS campaigns using Sift Lab AI target groups: 31% sms click through rate. Source: Sift Lab (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vinoteket-sms-ctr-ai-segments-31
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<blockquote cite="https://lighthousedata.io/data/vinoteket-sms-ctr-ai-segments-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- sms click through rate for Vinoteket SMS campaigns using Sift Lab AI target groups<br><small>Source: Sift Lab (2024) · <a href="https://lighthousedata.io/data/vinoteket-sms-ctr-ai-segments-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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