B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

19%

19% -- sms click through rate for SMS marketing messages (2025)

2025  · adtrip.pl

SMS messages have an average click-through rate (CTR) of approximately 19%.

  • The source text describes the figure as approximately 19% (około 19%)
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Attribution: adtrip.pl View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
SMS marketing messages
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
adtrip.pl Primary Tier C
https://www.adtrip.pl/post/marketing-automation-dla-cateringow-dietetycznych-a-wzrost-ltv ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Marketing automation dla cateringów dietetycznych a wzrost LTV | Adtrip Blog - Adtrip
Spis treści - Dlaczego diety pudełkowe potrzebują zautomatyzowanych procesów - Customer Lifetime Value (LTV) - matematyka w biznesie subskrypcyjnym - Scenariusze komunikacji dla branży cateringowej - Porzucone koszyki i odzyskiwanie niezdecydowanych użytkowników - Narzędzia, koszty i proces wdrożeni…
Original Research
adtrip.pl · Original study ↗

Aggregate SMS statistics cited without named source

Methodology documented
Period Value Change
2025 (current) 6%
2025 (current) 19% +216.7%
Industrymarketing
Plain Text
SMS marketing messages: 19% sms click through rate. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-ctr-19pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-ctr-19pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- sms click through rate for SMS marketing messages<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/sms-ctr-19pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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