B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6%
6% -- sms click through rate for SMS marketing messages (2025)
The click-through rate for SMS marketing messages ranges from 6% to 19%.
- Reported as a general range (6-19%) in a comparison table without primary study citation
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
revtext.io
Primary
Tier C
https://revtext.io/sms-vs-email-communication-which-works-better/ ↗
Source Article
SMS vs Email Communication: Which Works Better?
SMS and email are both powerful tools for gym communication, but they serve different purposes. SMS is best for urgent updates like class reminders or flash deals, with a 98% open rate and most texts read within minutes. Email, on the other hand, excels at delivering detailed content such as newslet…
Original Research
revtext.io
· Original study ↗
Methodology
Midpoint of 6-19% range reported in vendor comparison table. Undated article.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 6% | |
| 2025 (current) | 19% | +216.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing messages: 6% sms click through rate. Source: revtext.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-click-through-rate-12-5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-click-through-rate-12-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- sms click through rate for SMS marketing messages<br><small>Source: revtext.io (2025) · <a href="https://lighthousedata.io/data/sms-click-through-rate-12-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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