B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- sms click through rate for Fitness industry SMS campaigns (2025)
SMS click-through rates in the fitness industry typically range from 20% to 35%.
- Vendor blog citing typical industry range without original survey methodology
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
revtext.io
Primary
Tier C
https://revtext.io/sms-metrics-that-drive-member-engagement/ ↗
Source Article
SMS Metrics That Drive Member Engagement
SMS is one of the most effective ways to engage gym members. High open rates (90%+) and quick response times make it ideal for reminders, promotions, and updates. But the key to success lies in tracking metrics that reveal how members interact with your messages. Here’s what you need to know:
- Open…
Original Research
revtext.io
· Original study ↗
Methodology
Source reports a typical CTR range of 20%-35% for fitness SMS; midpoint (27.5%) extracted. No named source or methodology; vendor blog.
Methodology documented
Segmentation
IndustryRetail
Channelsms
Cite this stat
Plain Text
Fitness industry SMS campaigns: 20% sms click through rate. Source: revtext.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fitness-sms-ctr-20-35
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<blockquote cite="https://lighthousedata.io/data/fitness-sms-ctr-20-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- sms click through rate for Fitness industry SMS campaigns<br><small>Source: revtext.io (2025) · <a href="https://lighthousedata.io/data/fitness-sms-ctr-20-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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