B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.1%
6.1% -- sms click through rate for SMS marketing (2025)
Trading platforms should aim for a target SMS click-through rate (CTR) benchmark of 6.1%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
intrading.space
Primary
Tier C
https://intrading.space/blog/email-vs-sms-marketing-for-trading-platforms/ ↗
Source Article
Email vs SMS Marketing for Trading Platforms
Email and SMS marketing are essential tools for trading platforms to drive user engagement, trading activity, and retention. Each serves a distinct purpose, and knowing when to use one over the other can significantly impact results. Here’s a quick breakdown:
- Email: Best for detailed content like …
Original Research
intrading.space
· Original study ↗
Methodology
Recommended benchmark
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 6.1% | |
| 2025 (current) | 6.1% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing: 6.1% sms click through rate. Source: intrading.space (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-ctr-6-1-benchmark
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<blockquote cite="https://lighthousedata.io/data/sms-ctr-6-1-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.1%</strong> -- sms click through rate for SMS marketing<br><small>Source: intrading.space (2025) · <a href="https://lighthousedata.io/data/sms-ctr-6-1-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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