B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- sms click through rate for SMS marketing campaigns (2025)
Average CTRs for SMS range from 5-10%.
- Reported as a range of 5-10%; the lower bound (5%) was extracted.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Darkroom Agency
Primary
Tier B
https://www.darkroomagency.com/observatory/what-is-sms-marketing-from-basics-to-advanced-strategies ↗
Source Article
What Is SMS Marketing? Basics and Best Practices Guide
What Is SMS Marketing: From Basics to Advanced Strategies
RETENTION MARKETING
Discover how SMS marketing works, why it’s effective, and how to implement it at every stage of growth—from foundational principles to advanced segmentation, automation, and optimization strategies.
Written & peer reviewed…
Original Research
Darkroom Agency
· Original study ↗
Methodology
Range 5-10%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing campaigns: 5% sms click through rate. Source: Darkroom Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-ctr-5-10
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<blockquote cite="https://lighthousedata.io/data/sms-ctr-5-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- sms click through rate for SMS marketing campaigns<br><small>Source: Darkroom Agency (2025) · <a href="https://lighthousedata.io/data/sms-ctr-5-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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