B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- video ad recall rate for video ad viewers (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Modular Design Leads Video Ad Best Practices | Marpipe
Jonathan Boozer
Catalog Expert
Get a free catalog consultation
Book a Call ➜Learn about creating video ads best practices with modular design, from spotting trends and utilizing data to using customer feedback.
Video content is far and away the people’s choice when it comes to consuming information.…
Methodology
Cited by Marpipe blog; original survey source not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 80% | |
| 2018 | 80% | 0% |
| 2024 | 80% | 0% |
| 2025 (current) | 80% | 0% |
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
video ad viewers: 80% video ad recall rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-recall-30-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-ad-recall-30-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- video ad recall rate for video ad viewers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/video-ad-recall-30-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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