B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- video ad recall rate for video ads (2019)
80% of users recall video ads that they have seen each month.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
142productions.com
Primary
Tier C
https://142productions.com/video-marketing-trend-predictions-for-2019/ ↗
Source Article
5 Video Marketing Trend Predictions for 2019 - We are 142 Productions
We’re almost one month into 2019 and we’ve been doing a ton of research on video trends for this year so we can share it all with you. Studies have shown that 100 million hours of video are watched on Facebook every day. Social videos are shared 1200% more than text and images combined. 80% of users…
Original Research
142productions.com
· Original study ↗
Methodology
Secondary citation; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video ads: 80% video ad recall rate. Source: 142productions.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-recall-monthly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-ad-recall-monthly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- video ad recall rate for video ads<br><small>Source: 142productions.com (2019) · <a href="https://lighthousedata.io/data/video-ad-recall-monthly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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