B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- video ad recall rate for online video ad viewers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Online Publishers Association
Primary
Tier C
https://electriccircus.co.uk/video-and-animation/ ↗
Source Article
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Original Research
Online Publishers Association
· Original study ↗
Methodology
Cited from a study by the Online Publishers Association; study date not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online video ad viewers: 80% video ad recall rate. Source: Online Publishers Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-recall-online-publishers-association
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<blockquote cite="https://lighthousedata.io/data/video-ad-recall-online-publishers-association" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- video ad recall rate for online video ad viewers<br><small>Source: Online Publishers Association (2026) · <a href="https://lighthousedata.io/data/video-ad-recall-online-publishers-association" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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