B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- video ad recall rate for video ad viewers (2018)
80% of users recall a video ad for 30 days.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Why Should CMO of Computer Software Companies Invest More In Video Marketing?
Written by Maneesh Garg
Jul 5, 2018 11:00:02 AM
While working with a client recently from the Computer Software industry, we received a query stating why they should invest more in videos? They specifically asked us to answer these 6 questions below:
Just like any other content, your videos should b…
Methodology
Video study insight cited in blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 80% | |
| 2018 (current) | 80% | 0% |
| 2024 | 80% | 0% |
| 2025 | 80% | 0% |
Segmentation
IndustryB2B
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
video ad viewers: 80% video ad recall rate. Source: (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-recall-30-days-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-ad-recall-30-days-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- video ad recall rate for video ad viewers<br><small>Source: (2018) · <a href="https://lighthousedata.io/data/video-ad-recall-30-days-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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